full-screen photo of rippling water surface

Digital Product Designer

Alameda, CA




UX and UI Design for a B2B App

Full-Time Employment

Screen showing options for how to log a dive, shown in an iPhone
Gif recording of a user scrolling through their dive summary and toggling between summary and list views, shown in an iPhone
Screen showing a user's saved fins, shown in an iPhone

Your dive logging assistant

App Concept

animation of dogear logo displayed in iPhone dogear dashboard shown on a laptop
dogear logo, which resembles a folded corner of paper

Ease your writing process

App Concept

Design process

Here’s a summary of my typical steps...

In an ideal world, where there are time and resources for all of them

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Research and scoping
  • User research
  • Competitive analysis
  • User personas
  • User stories
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Information architecture
  • User flows
  • Sitemapping
  • Content strategy
  • Wireframing
  • Prototyping
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Visual design
  • Naming and logo design
  • Preference testing
  • Style guides
  • Mockups and prototypes
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Testing and deliverables
  • Usability testing
  • Front-end coding
  • Developer deliverables
  • Process presentation


"Kelsey is an extraordinary young woman that I mentored during her time at Bloc. In terms of her work and abilities, she is in the top 10% of the 300-400 students I have mentored. She has mastered the whole UX design process from start to finish within a very impressive timeframe.

I would describe her as:

  • motivated
  • proactive
  • a fast learner
  • professional
  • I would like to highly recommend her to anyone that is looking for a UX/Product designer that is genuinely working from a user-centered point of view and that has all the skills required to design a product from start to finish."

-Mike Dekker, Design Mentor at Bloc/Thinkful San Francisco